DIGITAL TRANSFORMATION. KNOW HOW

What to know?

In recent years, digital development has accelerated and digital turbulence is the new normal. So, it''s time for a synthesis, time to bring stability to that turbulence: what have we learned? What do we know? What should we no longer doubt about? Whether you''re a CEO or a full-time worker, you have an important role to play in your organisation''s digital transformation. But it''s hard when you don''t have a common frame of reference or common language. What''s the big picture? How do things align? How can you contribute?

This book offers you a practical perspective on six critical elements of successful digital transformation design:

Strategy for the digital age: "Digital transformation invests in strengthening the core and growing the more".
Customer experience design: "Great customer experience emerges from the way you solve your customers'' problems".
Data and analytics: "Giving data hands and feet is crucial to the success of a digital transformation".
Digital partnership strategies: "Combinatorial innovation drives digital partnerships, but they still must be earned.
Digital transformation leadership: "Technology skills are an organisation''s ticket to ride, agility its ticket to heaven".
Scaling agility: "The paradox involved in scaling agility is introducing fast flexibility and stability at the same time".