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NGUYEN-PHUONG-MAI, MAI

INTERCULTURAL COMMUNICATION

30,95incl BTW
  • Vertrouwd sinds 1927

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Omschrijving INTERCULTURAL COMMUNICATION

This book is an introduction to Intercultural Communication (IC) that takes into account the much neglected dynamic paradigm of culture in the literature. It posits that culture is not static, context is the driving force for change, and individuals
can develop a multicultural mind.


It is also the first IC textbook in the field that incorporates insight from evolutionary biology and the newly emerging discipline of cultural neurosciences. Such an interdisciplinary approach provides
readers with new angles, encourages critical thinking, and sometimes challenges conventional knowledge in the field. The combination of the author''s multicultural academic and journalistic background contributes to a balance of diverse perspectives
and world views on cultural theories and discourses.

The book is ideal for courses in Intercultural Communication with study cases, discussion topics and class activities.

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Specificaties

  • Merk
    AUP Educatief
  • Groep
    TAAL EN CULTUUR ALG.(610)
  • Barcode
    9789462985414
  • Leverstatus
    Actief

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